We call this G3® – Gain, Guard, Grow

Imagine using these simple strategies to get more clients, protect the clients you have and grow your current accounts so that you can be more successful! I like these strategies for small businesses because it simplifies immediate initiatives to increase revenue and I’ve seen it happen instantly once you begin focusing on it. They are:

• Gain: (Get more clients) – Write down ways you gain new business. Such as, more marketing, advertising, sales, knocking on doors, tradeshows, etc… What about reactivation or retargeting online visitors. Yes, you may have already thought about a ‘sales and marketing strategy’ but maybe you haven’t looked at ALL the ways you could get business. Do it now! We’ll talk about how to implement the strategy, but for now, just write the many ways you can acquire new business and prospects.
• Guard: (Customer retention) – Write down how you can maintain the customers you have. For instance, better customer experience or service. Maybe a loyalty program, special membership or VIP treatment. What about more tools, education or resources. Think about retaining the customer and lifetime value (LTV) of a client. It’s 10x harder to get new customers than to keep the ones you have. This is a critical piece we often lose sight of because we are caught up in prospecting and new business. We drop the ball on client delivery and service, thus losing valuable customers a long the way. The lifetime value of a client important to understand. If you haven’t done an official LTV analysis, it would be worth the exercise to do that now. Just showing appreciation, reciprocity and being attentive can easily affect long-term business. Something to think about!
• Grow: (Develop Accounts) – How can you get more business out of the clients and accounts you already have? Simply brainstorm ideas on how you can develop these accounts or grow them. For example, additional services or products? What about asking for more business – when I owned a printing company, one of our GROW strategies was to ask for more departments once we had the work of another department. Referral business within companies (other departments) is very viable depending on your product or business. You can also cross-promote or plant seeds for future product/ service offerings and even launch new services within the account. There are so many options to explore, even in turbulent times – write them down now.

The G3® – Gain, Guard, Grow strategy works great with small and new businesses that haven’t capitalized yet on growing, retaining or developing client accounts. Sometimes, you think you’ve done all you can do to increase sales but almost everytime we use this strategy in our workshops, pariticpants get excited about new ways they can grow revenue that perhaps they haven’t thought of until now. This is another reason why getting out of your comfort zone and taking a step back to plan for your business is so advantageous. Attending one of our workshops, retreats or live masterclasses can spur creativity and help you discover new opportunities.

Learn more about ZONEMastery Business Mastery Retreats

We’ve put together our best content for our one-and-two day events so that every business owner and their team can leave with a relevant, actionable plan. It’s not a business plan, it’s a one-year strategic roadmap that really works! We’ve proven it… Of all our years of teaching and coaching, this event by far has helped more business think through their ideas and find creative ways to put them into action than any other event we’ve taught. You’ll take a step back and walk away feeling it was the best time spent in a long time working ON your business. LEARN MORE , Attend our next event or BOOK our next FREE WEBINAR.

About GrowthSmart Consulting, Inc.

Since 2007, GrowthSmart Consulting, Inc has specialized in Revenue Chain Management strategies, including: sales, marketing, training and operational performance to improve revenue, profitability and sustainability. Our goal is to drive long-term growth with systems and processes your team can use to maximize results, ultimately creating better performance across the revenue chain. In addition, To support small business growth, GrowthSmart has recently launched a series of small business retreats, training and resources including the ZONEMastery System and ZM Retreats®. Don’t forget to APPLY for your FREE resources TODAY.

Over the years, we have been able to apply enterprise business growth principles to smaller companies so they can experience the same type of growth, profitability and sustainability that larger organizations have mastered.

For simplicity and adoption, we’ve boiled it down to specific impact areas. The process is to analyze the entire revenue chain, diagnose the deficiencies then design a Revenue Chain Management model that delivers the best value to the customer at a level of predictability and certainty to maximize the companies resources. We call it-

The ZONEMastery System® (ZM) – a complete systematic process designed to help Small Businesses achieve faster and smarter growth, profitability and sustainability.

There are Six Key Drivers in the ZM system to achieve optimal revenue results. The system works with B2B, B2C, B2G and Non-profits. And, it’s been tested in multiple industries and sub-industries around the world because it is based on business principles.

It may surprise you that successfully increasing revenue isn’t always about marketing or selling more products and services. In fact, the companies we investigate that are FAILING to succeed and reach their goals has one or all of these six problems. They are: a People, Systems, Processes or Strategy, Accountability or Implementation.

The root of these problems boil down to lack of leadership, vision, focus, human potential or efficiency. It’s that simple. Our system addresses each of these in a simple, easy to understand format so that small business can fill their gaps and begin to see success.

These six components are designed to create target rich environments in six areas of ZONEMastery®, including:

• ZONE 1: Personal Performance – is where we assess personal strengths. opportunities and characteristics while learning how to create an optimal and peak state of performance.
• ZONE 2: Strategic Performance – discovers and examines performance across the revenue chain to include positioning, messaging, target audience KPI’s, vision and other strategic key impact areas; looking for effectiveness and capability alignment.
• ZONE 3: Brand Performance – reveals areas of improvement in innovation, brand promises, core messages and delivery to make competition irrelevant.
• ZONE 4: Sales & Marketing Performance – includes a thorough analysis of market segments, ideal buyers, product and service delivery, customer experience and funnel management including leadership and strategy in these departments.
• ZONE 5: Leadership Performance – examine leadership capabilities and opportunities across departments and functions, culture, accountability, training and cross-functionality; uncovers succession planning requirements for long-term growth and sustainability.
• ZONE 6: Mastering the ZONES – a look into the organization broadly across the revenue chain to improve efficiency and effectiveness in training, technology, leadership, revenue management, employee and company performance – with the goal being mastery in all areas.

ZONEMastery® was designed to use systematic business principles in a small business setting that can easily be followed for more predictable results rather than haphazardly deploy business initiatives with little to no understanding what works or not. We call this ‘trial and error’ and its killing small businesses everywhere. GrowthSmart has implemented these principles around the globe in every kind of industry and every size business imaginable. What we’ve learned is that after adapting these strategies to different business cultures and environments, they WORK tried and true with a few minor adjustments depending on the company. Learn from the experts – stop making mistakes that are costing you profitability, sustainability or growth!

Learn more about ZONEMastery Business Mastery Retreats

Understandably, most leaders struggle to take their business to the next level. Our process helps you simplify your sales, marketing, messaging and operations strategy for smarter, faster growth in a one or two-day retreat format for small business owners and their teams. In this event, attendees will learn The Six Key Zones of Performance, how to analyze their current state and how to apply these strategies to create a real actionable, annual strategic roadmap.

These events are facilitated by Trisha Allmon, a 30-year business strategist and coach, offering three decades of advice, leadership and experience to participants. LEARN MORE or attend our next event or book our next FREE WEBINAR. Watch our Retreat promo below:

About GrowthSmart Consulting, Inc.

Since 2007, GrowthSmart Consulting, Inc has specialized in Revenue Chain Management strategies, including: sales, marketing, training and operational performance to improve revenue, profitability and sustainability. Our goal is to drive long-term growth with systems and processes your team can use to maximize results, ultimately creating better performance across the revenue chain. In addition, To support small business growth, GrowthSmart has recently launched a series of small business retreats, training and resources including the ZONEMastery System and ZM Retreats®. APPLY for your FREE resources TODAY.